Who we are

We are a clothing brand and a think-tank. We don't believe the world works in the way it should, and we are thinking about and working towards the dream of a better world. A world where climate change is not a business proposition, but something we need to do something about. A world where the poor are more than cogs in a global fashion machine.

We are a co-operative and believe in the ideals of the co-operative movement. This means that we have social objectives at the heart of what we do. Our business is owned by those who work for it, we do it because we believe in it not because we want to be millionaires.

We are also a non-profit. This means that we do things because we believe in them not because they maximise financial returns.